Sell More Equipment with Hello Tractor Technology
Sign up for our 3-week pilot and explore how Hello Tractor is unlocking value with dealers around the globe
PROOF OF VALUE
Tried and tested 3-week, 3-step program to unlock value
Piloting is an efficient method to demonstrate up-front value to stakeholders within and outside your organization. We have designed a focused approach to explore and unlock this value.
OUR 3-STEP APPROACH
1. Establish Goals
Define goals upfront and measures of success
2. Develop & Deploy
Identify stakeholders, define approach, get started!
3. Program Scale
Once the proof of value is identified, prepare for a broad rollout while maintaining technology stickiness
Common Dealer Priorities
Below are the top 3 goals for which our dealers explore our solution
Improving Service Delivery
Monitor and keep track of customers, gather critical information on their assets and improve the effectiveness and reliability of after-sales support services.
Selling a Solution
Sell more successfully to contractors, cooperatives and investors who need to track their assets and connect with their growers more effectively and transparently.
Financing More
Work seamlessly with lenders to mobilize more financing for your customers. Use data to track and manage risk to ensure all stakeholders are successful and growing.
Customer Use Cases
Improve Service Delivery
Problem
A Dealer customer had an opportunity to capture market share from the incumbent leader by focusing on selling a solution and not a tractor.
Solution
Sold tractors, with Hello Tractor technology, addressing specific customer needs for enhanced machine monitoring, operator management, booking, and fulfillment.
Impact
New sales strategy, targeted at contractors and coops increased sales by 25%.
Sell a Solution
Problem
Seasonal sales and a need to diversify revenues created challenges in stabilizing the business and cashflows
Solution
HT created an entirely new service category and opened opportunities to earn commissions by connecting farmers to their contractor customers via our apps and a ”Book Services Now” button on their digital assets.
Impact
Marketplace commissions and an entirely new value proposition to their contractor customer.
Finance More
Problem
Dealer customers were having challenges accessing credit to purchase equipment and grow their fleets.
Solution
We partnered with MasterCard and Moody’s to design a pay-as-you-go loan product designed to help the customer’s finance tractors in a low-risk structure that rewards the tractor owner while de-risking the creditor.
Impact
New capital crowded in and the dealer has a single source for their equipment finance needs.
Problem
A Dealer customer had an opportunity to capture market share from the incumbent leader by focusing on selling a solution and not a tractor.
Solution
Sold tractors, with Hello Tractor technology, addressing specific customer needs for enhanced machine monitoring, operator management, booking, and fulfillment.
Results
New sales strategy, targeted at contractors and coops increased sales by 25%.
Problem
Seasonal sales and a need to diversify revenues created challenges in stabilizing the business and cashflows
Solution
HT created an entirely new service category and opened opportunities to earn commissions by connecting farmers to their contractor customers via our apps and a ”Book Services Now” button on their digital assets.
Results
Marketplace commissions and an entirely new value proposition to their contractor customer.
Problem
Dealer customers were having challenges accessing credit to purchase equipment and grow their fleets.
Solution
We partnered with MasterCard and Moody’s to design a pay-as-you-go loan product designed to help the customer’s finance tractors in a low-risk structure that rewards the tractor owner while de-risking the creditor.
Results
New capital crowded in and the dealer has a single source for their equipment finance needs.
The 3-week pilot provided us with the opportunity to easily explore the Hello Tractor technology, show value to our customers, and plan for scale-up.
Parmesh Shah
Managing Director, AWL Tractors