Improving Farmers’ Lives with the World’s Best Agricultural Services Platform

Unifying An Ecosystem

We are making tractor contracting profitable and farmers more productive. We do this through a software and analytics platform to improve decision making, transparency, and efficiency. At the core of our value proposition is IoT technology developed through partnerships with hardware companies and our proprietary software and data models.

Our Strategy

Since our pivot in 2015, Hello Tractor has emerged as the leading provider of technology solutions designed for the tractor services market. Hello Tractor has captured 75% of private commercial tractor inflows to Nigeria and through strategic partnerships has been able to expand to various markets across Africa and Asia. We have developed technologies that add considerable value in the marketplace by helping to address the critical needs of tractor owners, agents, and the farmers that need tractor services. 

Leveraging our strategic business model, we plan to grow from impacting hundreds of thousands of farmers to providing a mechanization platform that significantly transforms the livelihoods of millions of farmers.

Farmers throughout developing economies remain trapped in poverty despite $6BN in aid spent each year over the past five decades to improve agricultural production and raise standards of living. This is due, in large part, to the disorganized and often antiquated agricultural value chains that persist across emerging markets. As a result, the individual farmer is often left without access to the information and inputs that are critical to increasing their farm productivity and savings while improving their livelihoods.

Without the right knowledge, labor, and equipment, farmers struggle to properly cultivate their land and plant on time, leading to underproduction and lost income.

The Hello Tractor platform enables farmers to request affordable equipment inputs, while providing enhanced security to tractor owners through remote asset tracking and virtual monitoring. This value extends to all stakeholders in the mechanization ecosystem.