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With two-thirds of the continent engaged in smallholder farming, contributing 25% to Africa’s GDP, the need to improve productivity in the agriculture sector has never been greater. Additionally, regional and global challenges, such as drought, international wars, and climate change, continue to underscore the need to find solutions for increased productivity to ensure food security in markets across Africa. One thing is clear: in order to build Africa’s capacity to feed itself and feed others – becoming the next breadbasket to the world – investments across multiple key stakeholders will need to be made.

At Hello Tractor, we prioritize building high-performing strategic partnerships with key players in the ecosystem to unlock the potential of our growers, their communities, and our countries.

Our recently launched PAYG tractor finance product was a clear example of building effective partnerships to enable high impact for our customers and communities. Through partnerships with research institutions and credit bodies, we completed our financial model, business case, and credit underwriting processes; through partnerships with OEMs and dealers, we negotiated the best prices and service contracts for our customers; through partnerships with farmer associations and iNGOs, we built a pipeline of thousands of potential customers booking services for hundreds of thousands of farmers in the hopes of getting financed; through partnerships with development organization and investors, we launched and scaled the facility from $500k to $5M over just 4 months. The impact these partnerships have had can be seen in the faces of our customers and our growers, who are mechanizing their land more than ever before and producing not only for themselves, but for their communities and for international markets.

Hello Tractor and Heifer International leadership at the PAYG Nigeria Launch event

Read on to find concrete impacts that partnerships can have in shaping the of strategies players in the agricultural ecosystem to improve agricultural productivity and global food security:

Access to expertise and resources

Partnerships can bring together organizations and individuals with different skill sets and resources, including government agencies, farmers, universities, and private companies. By pooling their expertise and resources, partners can tackle complex challenges that they might not be able to address on their own. For example, a partnership between a university and a farmer’s association can provide farmers with access to the latest research and technologies, while the university can benefit from field trials and real-world feedback.

Improved technology transfer

Agricultural technology is rapidly evolving, and farmers need to have access to the latest innovations to stay competitive. Partnerships between technology providers, agricultural extension services, and farmers can facilitate the transfer of new technologies from research and development to on-the-ground applications.

A good example of this at Hello Tractor is how we leverage our network of booking agents to help smallholder farmers get faster access to tractor services by booking them through our app. Another example would be partnerships between seed companies and farmers to ensure that farmers have access to high-quality seeds that are adapted to their local conditions.

Video showing Hello Tractor agent booking tractor service for a farmer via the Hello Tractor app

More efficient use of resources

Partnerships can help optimize the use of resources in the agricultural sector. For example, a partnership between a fertilizer company and a conservation organization can help reduce the environmental impact of fertilizer use by promoting more sustainable farming practices. Partnerships can also help reduce waste and inefficiencies in the supply chain by facilitating better coordination between various actors.

Increased investment in the sector

Partnerships can help attract investment to the agricultural sector, which is often seen as risky by traditional investors. By working together, partners can leverage their networks and resources to attract new sources of funding, such as impact investors, philanthropic organizations, and government agencies. This can help finance innovative projects and initiatives that might not have been possible otherwise.

Tractors financed in partnership with Heifer International

Stronger policy and regulatory frameworks

Partnerships can also help strengthen policy and regulatory frameworks in the agricultural sector. By bringing together government agencies, industry associations, and civil society organizations, partners can work to identify policy gaps and develop solutions that benefit all stakeholders. For example, a partnership between a farmer’s association and a government agency can help ensure that policies and regulations are tailored to the needs of small-scale farmers.

In conclusion, partnerships are essential for the development of the agricultural ecosystem and cannot afford to be overlooked. As the sector continues to evolve, partnerships will become even more critical in addressing the complex challenges facing the agricultural sector and ensuring global food security as well as sustainable growth and development.

    Interested in partnering with us? Send us an email at with your partnership idea and we’d be sure to respond!

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