Women power agriculture across Africa, and we’re putting them at the centre of mechanisation. We’re breaking down barriers to access, leadership, and decision-making, creating opportunities that drive productivity, innovation, and resilient livelihoods.
We design inclusive products, services, and financing for women, ensure their representation across our ecosystem, and create spaces where they can learn, lead, and innovate. By elevating women as co-creators and champions, we unlock stronger businesses, better customer outcomes, and a more inclusive agricultural future.
Our Commitment
We will intentionally advance gender inclusion across our products, teams, and partnerships by:
- Designing inclusive products, services, and financing models that reflect the realities, constraints, and ambitions of women in agriculture.
- Ensuring women are represented across our ecosystem as tractor owners, booking agents, operators, and farmers using our marketplace.
- Creating safe, enabling environments where women can learn, lead, and innovate in roles traditionally closed to them, including tractor operation and hub leadership.
- Elevating women as co-creators, decision-makers, and champions in our programs and partnerships, while investing in organisations that share this commitment
Our Impact
By embedding gender inclusion in strategy, operations, and culture, Hello Tractor will unlock better customer outcomes, stronger businesses, and more productive, climate-smart farms. Placing women at the forefront of mechanization ensures a more inclusive agricultural future where everyone benefits from the value created.
Our Accountability
We will set measurable goals for our marketing, partnerships, and operations to ensure meaningful progress:
- Achieve balanced representation in digital campaigns, content, events, and partnerships.
- Track engagement, leads, and participation of women across our ecosystem.
- Review every campaign against a gender inclusion checklist and publish quarterly dashboards with actions to improve outcomes for women.
At Hello Tractor, gender inclusion is a priority and a lens through which we design, operate, and grow, ensuring that women drive the future of mechanized agriculture in Africa.